Simply Lovely Energy Life Coaching

Personas

To create a persona, I used the user research I already conducted, mapped my own journey, and analyzed people from a coaching group I am in that is a similar demographic to create a representation of my future clients.

Joan, a late-20s woman drawn to metaphysical spirituality and self-development, loves Hay House books and lives an upper-middle-class lifestyle. She believes in the Law of Attraction but finds most explanations shallow. Struggling with a major issue, she wishes The Secret offered clearer guidance on how to feel better and manifest effectively.  

Website Copy  

Following marketing best practices, I focused my copy on addressing users’ pain points and offering solutions. Since my audience already understands the Law of Attraction, I used familiar terms like “manifest” and “limiting beliefs” to show credibility, while keeping the tone friendly and clear.

On the homepage, I highlight the common struggle of not manifesting desired results despite positive thinking. I introduce the idea that accepting negative thoughts helps overcome them, then guide users to the “Start Here” page for deeper insight and the blog for further reading.

Each Monday, I post a blog addressing common challenges with titles framed as “how-to,” “#1 tip,” or “why” explanations—optimized with SEO keywords for Google and Pinterest.

To balance free content and paid services, I emphasize that users can work through limiting beliefs on their own, but my coaching offers faster, easier progress. My main selling points are time saved and reduced frustration, supported by a free introductory session.

Pinterest Marketing/Best Practices

I took a Pinterest marketing course for bloggers to learn how to grow traffic and monetize content. While the algorithm isn’t public, consistent posting, engaging content, and varied pin designs help boost visibility.

After creating all 12 new Pinterest images, I upload them to Tailwind, save them to the relevant Pinterest boards, and then random the automated pinning schedule so that they show up on different days at different times to my boards. When uploading the pins I make sure to use keywords according to best SEO practices in my pin titles and pin descriptions.  

To stay consistent, I use Tailwind to automatically post at least four pins per day. For each new weekly blog post, I design 12 Pinterest graphics in Photoshop, upload them to Tailwind, and schedule them with SEO-optimized titles and descriptions.

I also use Tailwind Communities, sharing pins with other creators in related niches like Law of Attraction and holistic health. By tracking which pins get shared most—like my “manifesting money” post—I refine future content to match audience interests.